GOOGLE · FACEBOOK · INSTAGRAM · CHATGPT
Paid Ads Focused on Qualified Leads
We manage paid campaigns to help your business reach the right audience and generate measurable inquiries. From targeting and ad messaging to landing pages and conversion tracking, we focus on making your advertising investment work harder.
PPC management
PPC Campaigns Built Around Your Business Goals
We manage paid campaigns across Google, Facebook, Instagram, and ChatGPT, subject to platform and account eligibility. Our work includes campaign strategy, ad messaging, landing-page alignment, conversion tracking, and ongoing optimization.
Measurement
KPIs We Track for PPC Ads
We track metrics such as cost per click, click-through rate, conversions, and cost per lead to assess campaign performance. These insights help us identify opportunities to refine targeting, ads, and budget.
- ✳Average cost-per-click (CPC): How much you spend, on average, when a user clicks on your ad
- ✳Click-through rate: The frequency with which users who view your ad click on it
- ✳Conversion rate: The percentage of users who complete a desired action after seeing your ads
- ✳Return on ad spend (ROAS): The revenue generated for every dollar you spend on PPC ads
- ✳Cost per Lead (CPL): Ad spend divided by the number of leads generated.
Why PPC
Why Invest in PPC Advertising?
Organic search and paid advertising serve different roles. SEO can build visibility over time, while paid campaigns can put your business in front of potential customers sooner. Campaigns can be adjusted around your service area, audience, and budget.
At SnowdriftCO, we evaluate campaigns by the inquiries they generate, including tracked calls and form submissions. We review targeting, ad messaging, landing-page performance, and cost per lead to identify opportunities to improve campaign efficiency.
Strategy session
Request a Strategy Session With Our PPC Company
Whether you’re planning a new campaign or want a second look at current performance, we can review your goals, targeting, landing pages, and tracking. You’ll get a clearer picture of what may be limiting performance and which next steps make sense.
(303) 578-0150Englewood, CO
FAQs
Frequently Asked Questions
What is a remarketing strategy in PPC?
Remarketing uses ads to reconnect with people who have visited your website or interacted with your business but haven’t completed an action, such as calling or submitting a form.
How do you track conversions from PPC ads?
Conversion tracking measures actions such as calls and form submissions. We use ad-platform reporting and, where appropriate, website analytics and call tracking to understand which campaigns are generating inquiries.
How can I get started with PPC ads?
Start by requesting a review. We’ll discuss your goals, audience, budget, and whether paid advertising is a fit for your business.
What is the difference between PPC and SEO?
PPC puts your business in paid placements while campaigns are active. SEO builds organic visibility over time. The two can work together to support your search visibility.
How much should I budget for PPC advertising?
PPC budgets depend on your goals, competition, and the platforms you use. We’ll explain the recommended ad spend, management fees, and any minimums before a campaign begins.
Do you manage Google Ads campaigns?
Yes. We manage Google Ads campaigns with a focus on conversion tracking, keyword efficiency, and ongoing optimization.
Can PPC and SEO work together?
Yes. PPC can provide paid visibility while campaigns are active, while SEO builds organic visibility over time. PPC search and conversion data can also help inform SEO priorities.
Do you manage ChatGPT Ads Campaigns?
Yes. SnowdriftCO can help plan and manage ChatGPT Ads campaigns, including campaign strategy, ad messaging, landing-page alignment, conversion tracking, and ongoing optimization. Campaign setup depends on OpenAI Ads Manager availability and account eligibility.
Contact
Get In Touch
Send us a message and we’ll get back to you as soon as we can.
Calls answered 24/7