Pay Per Click (PPC)
Generate Leads at Lightning Speed With PPC Ads
Pay-per-click (PPC) ads are some of the fastest-working marketing tools to bring new customers to your door. You only pay for them when a user clicks on one, making them a cost-effective marketing strategy with the potential for an impressive ROI.
At SnowdriftCO, Inc., we create attractive, strategic PPC ads across platforms like Google, Facebook, and Instagram to position your business in front of your target audience. Let us provide full-scale PPC management services so you can focus on running your business.
KPIs We Track for PPC Ads
We approach PPC ads from a technical, results-driven standpoint to maximize conversions and ROI for your business. Along with taking the time to understand your business and craft compelling, high-quality ads that cater to your audience, we track key performance indicators (KPIs) closely to ensure the best campaign performance.
- Average cost-per-click (CPC): How much you spend, on average, when a user clicks on your ad
- Click-through rate: The frequency with which users who view your ad click on it
- Conversion rate: The percentage of users who complete a desired action after seeing your ads
- Return on ad spend (ROAS): The revenue generated for every dollar you spend on PPC ads
- Quality score: An estimate from Google Ads or Meta Ads about the quality of your ads
- Optimize your Google Business Profile with up-to-date details about your business
- Use local keyword targeting to match local queries with your business
- Ensure NAP consistency (name, address, phone number)
- Leverage local link building and citation management to generate backlinks that boost your rankings
- Manage your online reviews to promote word-of-mouth marketing and a positive brand image
- Use on-page optimization and create geo-targeted content to improve relevancy to local audiences
Why Invest in PPC Advertising?
You may know that organic traffic, or unpaid traffic, is some of the most valuable for your conversion rates. So why invest in PPC ads that bring in paid traffic?
PPC ads generate immediate results for your business, working much faster than organic SEO strategies. They offer precise targeting options that enable you to reach your ideal customers and those who may not come across your business organically. And they are cost-effective, only costing you money when a lead is generated.
At SnowdriftCO, Inc., we create PPC ads that are well worth the investment. Our clients consistently see impressive conversions and noticeable increases in landing page traffic within the first few weeks of our ad campaign rollout.
Request a Strategy Session With Our PPC Company
If you’re tired of trying to figure out landing page optimization, bid management, and keyword targeting yourself, pass your PPC campaign over to SnowdriftCO, Inc. for reliable, fast results. Call (303) 578-0150 to schedule a strategy session and learn more about our PPC management services.
Frequently Asked Questions
What is a remarketing strategy in PPC?
Remarketing involves targeting the people who have previously shown interest in your business but haven’t made a purchase. This is one of the unique capabilities of PPC services.
How do you measure conversion tracking for PPC ads?
We can closely track conversions from your PPC ads through the ad generation platform. Google and Meta Ads show us exactly how many people clicked on your ads and whether they completed a desired action.
How can I get started with PPC ads?
Get started with PPC management services today by calling us at (303) 578-0150.
Get In Touch
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