Englewood, CO PI Law Firm Case Study: 131% Increase in Phone Call Inquiries

This Englewood, CO PI law firm case study highlights a boutique personal injury practice specializing in car accidents, truck accidents, and other motor vehicle accident (MVA) cases, as well as premises liability and slip-and-fall matters. The firm handles all cases on a contingency-fee basis and is well-regarded in its community. Despite a strong reputation, new client growth relied heavily on word-of-mouth referrals, and the firm struggled to capture leads online. Since most clients contact the firm by phone, improving its local SEO was essential to boosting qualified inquiries and driving consistent growth.

Before working with SnowdriftCO, the firm had limited local search visibility, two Google Business Profiles with separate reviews, inconsistent contact information across directories, and fewer online reviews than some local competitors. The firm had also recently changed its name, address, and phone number on Google. At the same time, it decided to focus its marketing on personal injury cases, including car accidents, trucking accidents, and premises liability. Its website and local presence needed to reflect that shift.

To address these challenges, SnowdriftCO developed and executed a tailored local SEO strategy:

• Claimed and Verified the GBP – Ensured all firm details were accurate, including business hours, service offerings, and location.
• Enhanced Profile with Visuals – Uploaded professional images of the office, staff, and team members to build trust.
• Consistent NAP Information Across Directories
• Merged the duplicate profiles while retaining the firm’s reviews, consolidating its Google presence.

• On-Page SEO Improvements – A comprehensive approach was taken to refine the firm's website, ensuring that it effectively communicated their expertise and attracted the right audience. The strategy focused on aligning the site's content and structure with search engine best practices to enhance visibility and engagement.
• Improved Load Speed – Focused on significantly improving overall website speed to ensure that visitors could quickly and efficiently access important information without delays. The enhancements created a seamless user experience, reduced bounce rates, and made the site more competitive in search rankings.
• Enhanced Mobile-Friendliness – Ensured the website was fully responsive and user-friendly for mobile users.

We pursued relevant link-building opportunities with local businesses and community organizations to strengthen the firm’s local presence.

After implementing these strategies over a six-month period, the firm experienced remarkable growth:

• 131% Increase in Phone Calls:  Inbound calls from prospective clients increased over the six-month campaign.
• First-page rankings for local keywords: The firm's website appeared on the first page of Google search results for relevant legal services.
• Increased Google Business Profile engagement: Views, clicks, and interactions on the firm’s Google Business Profile have significantly increased.

Local SEO helps people searching for legal help in your area find and evaluate your firm. Your website, Google Business Profile, and local information all contribute to how your firm appears in Google Maps and local search results.

If you want to strengthen your firm’s local search presence and attract more qualified inquiries, SnowdriftCO can review your website and local SEO strategy and discuss practical next steps.