Local SEO
What Is Local SEO?
If your customers primarily come from your local area, local search engine optimization (SEO) is a crucial part of your digital marketing strategy. Local SEO targets potential customers in your geographical area, boosting your business’s visibility for “near me” search terms and queries from a targeted radius around your business.
While ranking for general keywords related to your business, like “personal injury law firm,” can be helpful, you don’t need people from across the country to find your company in search results. You primarily need those who live in your service areas and are looking for a local company.
Local SEO drives more foot traffic, website traffic, phone calls, and leads from customers in your immediate area. In turn, you gain more consistent sales or appointments and build a positive brand image in your area.
How Local SEO Works
Local search optimization includes a range of strategies that boost your visibility for local customers. At SnowdriftCO, Inc., we tailor our local SEO campaigns to your business’s specific goals, unique selling points, target audience, and a range of other factors. We may use any of the following strategies to reach your local customer base.
- Optimize your Google Business Profile with up-to-date details about your business
- Use local keyword targeting to match local queries with your business
- Ensure NAP consistency (name, address, phone number)
- Leverage local link building and citation management to generate backlinks that boost your rankings
- Manage your online reviews to promote word-of-mouth marketing and a positive brand image
- Use on-page optimization and create geo-targeted content to improve relevancy to local audiences
Why Invest in Local SEO Services?
Local SEO is a non-negotiable if you want to stay competitive in your local market and consistently attract new customers. Now more than ever, people are using the internet and digital methods to search for new businesses online. They often do so through apps like Google Maps and Apple Maps and read reviews on local platforms like Google Business Profile.
By investing in local SEO services, you get your name in front of more local customers and promote a positive reputation. This leads to higher conversion rates and more revenue for your business.
Schedule a Consultation Today
Ready to learn more about our local SEO services for businesses? Contact SnowdriftCO, Inc. today at (303) 578-0150 or fill out our contact form below to schedule a strategy session.
Frequently Asked Questions
How do you manage online reviews?
We manage your online reviews by setting up notifications for every time you receive a new review on your Google Business Profile and related platforms. We respond to every review, thanking those who left a positive review and seeking clarification or offering an apology for those who report a negative experience.
How do you build local citations?
We build local citations for your business by reaching out to local directories to create a listing with your business information. This helps increase your search engine rankings and reach more customers.
How do I get started with local SEO?
Reach out to SnowdriftCO, Inc. today at (303) 578-0150 or by filling out our contact form to get started.
Get In Touch
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