Case Study:
How SnowdriftCO, Inc. Boosted Phone Call Inquiries by 131% for a Boutique Law Firm with Cutting-Edge SEO Strategies
Client Overview
A boutique personal injury law firm specializing in cases related to car accidents, truck accidents, and other motor vehicle accidents (MVA), as well as premises liability and slip-and-fall cases. These cases are all handled on a contingency-based fee structure. Despite having a stellar reputation, the firm struggled to attract new clients through online channels. Their primary source of leads came from word-of-mouth referrals, but they knew an optimized online presence could significantly boost their client intake. The main way a client contacts the firm is through a phone call, making local SEO improvements critical to driving business growth.
Challenges
Before partnering with SnowdriftCO, the firm faced several hurdles. The firm had been advertising other practice areas for years, but upon engaging with SnowdriftCO, they made the strategic decision to focus exclusively on personal injury, car accident, trucking, MVA, and premises liability cases. As a result, SnowdriftCO had to carefully navigate SEO adjustments to shift the firm's online presence and ensure their digital marketing efforts aligned with the new focus. Before partnering with SnowdriftCO, the firm faced several hurdles:
1. Limited Online Visibility – The firm’s website lacked proper search engine optimization (SEO), making it difficult to rank for relevant keywords in local search results.
2. Unclaimed and Duplicate Google Business Profiles (GBP) – The firm had two separate GBP accounts, each with its own set of reviews, leading to inconsistencies and missed opportunities. SnowdriftCO merged the two profiles, ensuring all reviews were retained and consolidating the firm's online presence.
3. Inconsistent NAP (Name, Address, Phone Number) Information – The firm’s contact details varied across different online directories, leading to confusion for both search engines and potential clients. Additionally, just prior to SnowdriftCO taking over the account, the firm's name, address, and phone number were all changed in their GBP, further impacting performance and necessitating a thorough update across all platforms.
4. Few Online Reviews – Like many businesses, the firm faced challenges in capturing as many online reviews as some of its competitors. Without strong social proof, prospective clients lacked confidence in choosing the firm.
Solutions Implemented by SnowdriftCO
To address these challenges, SnowdriftCO developed and executed a tailored local SEO strategy:
1. Google Business Profile Optimization
- Claimed and Verified the GBP – Ensured all firm details were accurate, including business hours, service offerings, and location.
- Enhanced Profile with Visuals – Uploaded professional images of the office, staff, and team members to build trust.
- Consistent NAP Information Across Directories
2. Website Optimization
- On-Page SEO Improvements – A comprehensive approach was taken to refine the firm's website, ensuring that it effectively communicated their expertise and attracted the right audience. The strategy focused on aligning the site's content and structure with search engine best practices to enhance visibility and engagement.
- Improved Load Speed – Focused on significantly improving overall website speed to ensure that visitors could quickly and efficiently access important information without delays. The enhancements created a seamless user experience, reduced bounce rates, and made the site more competitive in search rankings.
- Enhanced Mobile-Friendliness – Ensured the website was fully responsive and user-friendly for mobile users.
Improved Load Speed – Optimized site performance to decrease bounce rates and improve user experience.
4. Local Link Building & Community Engagement
- Identify local businesses and organizations requesting backlinks to boost local search rankings.
Results Achieved
After implementing these strategies over a six-month period, the firm experienced remarkable growth:
- 131% Increase in Phone Calls – The firm saw a dramatic rise in inbound calls from prospective clients.
- Top Ranking for Local Keywords – The firm's website appeared on the first page of Google search results for relevant legal services.
- Higher Engagement on GBP – Views, clicks, and interactions on the firm’s Google Business Profile have significantly increased.
Get Found, Get Customers, and Grow with Local SEO
Let’s Get Your Business Found! Local SEO isn’t just about search rankings—it’s about making sure the right people can find you when they need you most.
Whether you’re looking to bring more customers through your doors, show up ahead of competitors, or turn online searches into real revenue, we’re here to help.
At Snowdrift Co., we take the guesswork out of local SEO, using data-driven strategies to boost your visibility and connect you with the audience that matters. No cookie-cutter solutions—just real results tailored to your business.
Don’t let your competition outrank you. Let’s optimize your local SEO today and turn online searches into real-world success. Contact us now to get started!
